With a 45.41% direct rate, this likely tells us that just under half the total traffic (6.6 million / month of 14.6 million total) to comes from subscribers or perspective subscribers looking for courses, which amounts to 1.65 visits per month. According to SimilarWeb, gets about 14.6 million visits per month, 72% of whom come from the top five countries (US, Canada, UK, India, and Australia). Financing rounds totalled $289 million (Series A: $103 million in Q1 2013, Series B: $186 million in Q1 2014) before the LinkedIn acquisition of Q2 2015.Īccording to, has 4 million active members and offers more than 3400 courses.
I used SimilarWeb to generate the metrics I'm using here, along with some simple mathematics and a couple of untested assumptions.įounded in 1995, was sufficiently profitable to get their first round of venture funding in 2013, after 18 years in business.
My ability to find actionable metrics was limited by the fact that I don't have internal metrics for. Prepared by: Lee Nau ( - Metrics Case Study:
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